Strategic Financial Leadership
In the Strategic Financial Leadership podcast, finance expert and former CFO, Steve Coughran, covers the latest in business strategy, corporate finance, and economics. This weekly podcast is a forum for candid conversations with leading voices to discuss the trends, approaches, and innovations shaping the future of business and the finance function. Increasingly, CFOs are mired in detail and complexity at the risk of neglecting true value creation activities – analysis and strategic improvement. Irrelevant data, complex planning and budgeting systems, and impertinent measures keep finance and operation managers from focusing on the true levers of value. As the engine of an organization, the strategic financial leader is called to shift the organizational mindset, moving a company and its employees towards a culture founded on growth, innovation, and resilience. Through interviews with CFOs, entrepreneurs, and top business executives, Steve takes listeners inside the world of corporate finance to uncover the essential strategies that business leaders can follow to drive successful business transformation and profitability. In this podcast, Steve and guests share stories and steps to help companies shift from transactional to strategic, responsive to proactive, and from setting goals to exceeding them.
Strategic Financial Leadership
43: Investing in Yourself With Yusef Alexander
Taking risks, especially when it involves money, is not for the faint of heart. As a society, we are taught to save up our money dollar by dollar until we need it for a rainy day or retirement. However, our guest today, Yusef Alexander, disproves this notion. With inflation and the constant of change, sitting on money is only a disservice to your future self. Rather, that money should be working for you to further invest in yourself by diversifying your assets, feeding into your curiosities and learning from your mistakes.
As co-founder of REAP, Yusef brings over 20 years of experience in the successful development of commercial and residential assets. His work includes negotiating, evaluating, and sourcing opportunities and creating added value in properties. Serving as REAP’s asset financial manager, Yusef fosters relationships with regional, leasing, and on-site managers to ensure consistent alignment with the company’s values and principles.
Yusef’s philanthropic concerns are early childhood literacy and financial literacy for adults. He is the author of Deal by Deal: A Practical Guide to Real Estate Investing and holds a degree in business economics from UCLA. He has also served as a guest professor at the UCLA School of Public Policy as well as been an invited event panelist for the Department of Economics.
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