Strategic Financial Leadership
In the Strategic Financial Leadership podcast, finance expert and former CFO, Steve Coughran, covers the latest in business strategy, corporate finance, and economics. This weekly podcast is a forum for candid conversations with leading voices to discuss the trends, approaches, and innovations shaping the future of business and the finance function. Increasingly, CFOs are mired in detail and complexity at the risk of neglecting true value creation activities – analysis and strategic improvement. Irrelevant data, complex planning and budgeting systems, and impertinent measures keep finance and operation managers from focusing on the true levers of value. As the engine of an organization, the strategic financial leader is called to shift the organizational mindset, moving a company and its employees towards a culture founded on growth, innovation, and resilience. Through interviews with CFOs, entrepreneurs, and top business executives, Steve takes listeners inside the world of corporate finance to uncover the essential strategies that business leaders can follow to drive successful business transformation and profitability. In this podcast, Steve and guests share stories and steps to help companies shift from transactional to strategic, responsive to proactive, and from setting goals to exceeding them.
Strategic Financial Leadership
40: Trust Through Transparency With Jeff Cobourn
Unlike 30 years ago, business today doesn’t take place behind closed doors. Or at least it shouldn’t. As the workplace becomes more of a community rather than a monetized entity, your team and customers are becoming your most important attributes as a leader.
Our guest today, Jeff Cobourn, tells us how the company he works with, Gusto, takes this idea and goes all in. Setting the playing field straight with no titles, running extensive peer reviews twice a year and operating in full transparency, Jeff and Gusto are reaping the rewards from this shift in management.
Jeff was born and raised in Toronto, Canada and graduated from Ivey Business School. He currently empowers the Revenue Finance team at Gusto. Prior to Gusto, he was a growth equity investor at Silver Lake. He's been at Gusto for over three and a half years and in addition to helping to define, defend, and accelerate Gusto, he's supported fundraising, M&A, and company strategy. When he's not thinking about Gusto's revenue, you can usually find him backpacking, cycling, or skiing!
Helpful links:
- Free masterclass for business leaders and entrepreneurs: The Surprising Path to Excellence
- Take our free Performance Health Score Assessment. Start here
- Download the FREE Boosting Your Financial IQ app at the Apple App Store or Google Play Store
- Join our SFL Accelerator Program
- Check out our free masterclass "The Surprising Path to Excellence".
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