Strategic Financial Leadership
In the Strategic Financial Leadership podcast, finance expert and former CFO, Steve Coughran, covers the latest in business strategy, corporate finance, and economics. This weekly podcast is a forum for candid conversations with leading voices to discuss the trends, approaches, and innovations shaping the future of business and the finance function. Increasingly, CFOs are mired in detail and complexity at the risk of neglecting true value creation activities – analysis and strategic improvement. Irrelevant data, complex planning and budgeting systems, and impertinent measures keep finance and operation managers from focusing on the true levers of value. As the engine of an organization, the strategic financial leader is called to shift the organizational mindset, moving a company and its employees towards a culture founded on growth, innovation, and resilience. Through interviews with CFOs, entrepreneurs, and top business executives, Steve takes listeners inside the world of corporate finance to uncover the essential strategies that business leaders can follow to drive successful business transformation and profitability. In this podcast, Steve and guests share stories and steps to help companies shift from transactional to strategic, responsive to proactive, and from setting goals to exceeding them.
Strategic Financial Leadership
32: Hitting Your Brand's Sweet Spot With Kyle Duford
Brand isn't just a catchy name and a pretty looking logo. In fact, those two aspects should be positioned at the back of the list when coming up with a brand strategy. Going deeper than just aesthetics, your brand needs to be defined both internally with your staff as well as externally to your customers what you stand for and how you plan to accomplish that mission.
Our guest today, Kyle Duford, helps us understand how differentiating between listening to the market, your competitors, internal staff, customers you have and the customers you want allow you to set your brand up for success.
Kyle is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, he has spent much of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, and others.
Kyle is currently focusing on digital trends online, the future state of retail in a post-pandemic world, the complexity of global brand expansion, and branding post-pandemic.
Helpful links:
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- Take our free Performance Health Score Assessment. Start here
- Download the FREE Boosting Your Financial IQ app at the Apple App Store or Google Play Store
- Join our SFL Accelerator Program
- Check out our free masterclass "The Surprising Path to Excellence".
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